Explore the unique delights of the Family Möhl
The new juice Museum in Arbon, the “MoMö”, pays homage to the traditional trade – in the Möhl juice factory and across the entire region. The museum illustrates the unique delights of the Möhl family and brings Thurgau’s apple and juice-making trade to life.
MoMö juice museum
The MoMö is in no way a traditional museum with static exhibitions. Here, you can experience the whole world of apples, the role of the bee and beekeeping, and indeed everything related to apple juice – with all your senses. It’s great fun for the visitors, of course, but more than that, it’s truly unique. The MoMö is a centre of excellence for the traditional Swiss cultural techniques associated with fruit processing and juice-making. The creators of the exhibition have worked with the Möhl family to create a unique, refreshing and innovative treatment of this fascinating topic. For the first time, the Swiss fruit-pressing and distillery tradition is being given the recognition it deserves.
Experience the art of fruit distilling
Distilling is a master craft in the MoMö. Sepp Popp, the museum’s master distiller, makes a personal appearance in the microdistillery, where he guides curious visitors through the art of fruit distilling. He dispenses his vast knowledge, distils, discusses his ideas for schnapps, and offers advice to anyone keen to swap distillery secrets with him – or just pick up a few tips.
“One of the things we make in our microdistillery is an apple gin”
Who’s got talent – for juice?
The MoMö houses the first “Juice Factory”, which is literally growing heavenwards. There’s nothing like it anywhere in the world. How did they press the best out of the apple in the old days? Juice makers have always been very resourceful people. The MoMö demonstrates the old traditions of juice-making and compares them to today’s modern processes. Here, every visitor can try their hand at juice-making. Juice experts in the MoMö demonstrate how it’s done, provide advice to would-be juice-makers, and answer any questions.
“The MoMö juice museum is a very special juice company.”
Why passion is so essential
The name Möhl stands for a lived tradition of juice making. The MoMö offers an engaging stroll through Thurgau’s history of juice making. How did a juice-maker in days of yore spend his working day in this apple paradise? Engaging documentaries show how an agricultural business plus guesthouse in 1895 was transformed over five generations into today's modern producer of apple juices and wines. And those were turbulent times: millions of tree felling campaigns knocked out the majority of the old tree stock and the juice industry had to fight for its raw material. Throughout it all, Möhl stood for independence and innovation. Neither tree blasters nor schnapps bailiffs could make the Möhl family turn away from their old traditions, or keep them from continuing to learn their craft and creating new juices.
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